Lehi, Utah · Base elevation 4,564 ft

We build brands. Time to build yours. We can thinkworksell with you.

Partner-level counsel on direction, distribution and scale. Direct access to the operators who built a $250M/yr brand.

A senior team embedded in yours, shipping every week. The same AI-first engine that drove $100M+ in digital sales.

Our doors, your product. The retail network behind 100,000+ doors, opened for what you make.

The track record

We built
a billion dollar business.

Bucked Up is one of the fastest-growing sports nutrition brands in America, trusted by millions to show up, perform and feel the difference.

$250M+Annual sales
250+Employees
The leading brand at Walmart, GNC & Vitamin Shoppe
Bucked Up headquarters, Utah
Bucked Up HQ, Utah

A brand people wear, follow and live in. The community carries it from the gym floor to the street.

Bucked Up community, training
Bucked Up community, event crowd
Bucked Up community, athlete portrait
Bucked Up community, product in hand
Bucked Up community, street style

Funnels powered by world-class celebrities.

Funnels powered by +100,000 ambassadors.

Conor McGregor
Conor McGregorFighter
Bryson DeChambeau
Bryson DeChambeauGolfer
Rob Gronkowski
Rob GronkowskiFootball player
Danny Duncan
Danny DuncanYouTuber
Ashley Beito
Ashley Beito593K followers
Katy Johnson
Katy Johnson2M followers
Leii McCorkle
Leii McCorkle200K followers
Christian Elliot
Christian Elliot490K followers
100,000+Points of sale nationwide, at the leading retailers
Walmart
Target
Costco
GNC
The Vitamin Shoppe
Amazon
SoFi Stadium
Smith's

Solutions that cover the complete company journey, built AI-first from day one.

Finance

Numbers closed and reported without manual chasing.

Legal

Contracts drafted, reviewed and tracked end to end.

Human Resources

Hiring, onboarding and people ops on autopilot.

Marketing

Funnels, content and campaigns driven by AI agents.

Sales

Qualification and follow-up that never sleeps.

Support

Customers answered in seconds, around the clock.

WESPENT15YEARSCLIMBING.THEVIEWISBETTERWHENWEBRINGFOUNDERSUPWITHUS.

This is why Peak Group exists
How we show up

Three ways up the mountain

Advisory

We think
with you.

Partner-level counsel, on call.

For founders facing real decisions of direction, distribution, growth and scale.

Apply for Advisory
^
Partner-level counsel

Direct access to the operators. Decisions, not decks.

^
Retail & network doors

The relationships behind 100,000+ locations, opened for you.

^
Growth & brand strategy

Positioning, channels and the plan to climb.

^
Monthly working cadence

Standing sessions with the partners. Momentum, not memos.

Consulting

We work
with you.

A senior team, embedded and shipping.

For companies that need a senior team embedded with them, shipping every month.

Apply for Consulting
^
Embedded senior team

Operators inside your business, shipping every week.

^
AI-first marketing & sales

The same engine that drove $100M+ in digital sales.

^
Product & UX

From first flow to full experience.

^
Weekly playbooks

What we did, what we learned, what ships next.

Network

We sell
with you.

Our network, open to your business.

For companies ready to move. We open the right doors and we stay inside the deal.

Apply for Network
^
Strategic intros

Fifteen years of relationships with retail, athletes and operators.

^
Curated matches

We only make the intro when both sides win.

^
In the room

We join the commercial strategy and the sales process itself.

^
Referral model

We earn when the deal closes. Aligned from day one.

Reach your own peak.

You’ve seen how we think, how we work and how we sell. The next step takes one minute.

Begin the Climb
Artificial intelligence

AI-first path to the peak.

Over the last three years we built an AI methodology that powers the sales process end to end. Each layer is the foundation for the next.

05Solutions

The summit. Selling systems that run end to end, proven over the last three years.

04Agents

AI that acts. Agents qualify, follow up and sell inside those apps, around the clock.

03Apps

The daily tools. Software built on that data, shaped around how the team actually sells.

02Data

One source of truth. Every customer, order and conversation captured, cleaned and connected.

01Organization

The foundation. People, process and accountability structured so AI has a real operation to run on.

01
Organization

The foundation. People, process and accountability structured so AI has a real operation to run on.

02
Data

One source of truth. Every customer, order and conversation captured, cleaned and connected.

03
Apps

The daily tools. Software built on that data, shaped around how the team actually sells.

04
Agents

AI that acts. Agents qualify, follow up and sell inside those apps, around the clock.

05
Solutions

The summit. Selling systems that run end to end, proven over the last three years.

The partners

Founders who’ve made this climb

Ryan GardnerOpened big-box retail nationwide

Ryan Gardner


Bucked UpCo-Founder and Former CEO$250M+ / YR SUPPLEMENT BUSINESS
Jeff GardnerScaled operations & supply chain

Jeff Gardner


Bucked UpCo-Founder and Former CXO$250M+ / YR SUPPLEMENT BUSINESS
Nick MoreiraBuilt AI that sells at scale

Nick Moreira


Pump AIFounder and CEO$100M+ ATTRIBUTED SALES
Questions

Before you climb

Advisory means the partners think with you: direction, decisions, doors. Consulting means our team executes for you, week after week.

Founders from pre-revenue to $10M+/yr, and established businesses ready to modernize with AI. If you’re serious about the climb, apply.

Today we partner through advisory, consulting and service. Capital conversations happen only after we’ve worked together.

Apply, talk to our AI agent, and qualified founders meet the team within days.

Lehi, Utah, base elevation 4,564 ft. We work with companies across the U.S. and beyond.

From hello to summit

The climb starts now

^
01

Apply.

One minute, five fields.

^
02

Qualify.

Take the assessment with our AI agent, the same tech we deploy for clients every day.

^
03

Meet.

A working session with the partners. We meet you, your business and your real numbers.

^
04

Begin the climb.

We start climbing beside you, on the pillar that fits your business and your moment.

^Summit
Apply

How can we help you climb?

Where do you need Peak?
Every application gets a personal response from the team. Qualified founders meet the partners within days, and the first conversation starts around your business and real numbers.
Peak AI
Qualification · General
Peak AI

Welcome to base camp. I’m Peak’s AI. A few questions and I’ll route you straight to the partners.

You

Sounds good. We’re a DTC brand doing about $2M/yr and growth has flattened.

Peak AI

Got it. Flat at $2M usually means the channel, not the product. Who runs acquisition today, in-house or an agency?

You

An agency. We don’t have a senior growth person.

Peak AI

That’s exactly where the partners start. I’m routing you to a founder session. Pick a time below.

Founder session this week
You’re on the mountain.
Front-end mock. The live agent connects here.